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four technical SEO obligations

four technical SEO obligations

There are a few tasks that are critical to organic search success and can be done on your own or with the help of an SEO professional.

1. Make sure your website’s title tags and Meta descriptions are accurate, keyword-rich, and on-brand.

2. Make sure your website’s images are keyword rich and relevant to your content.

3. Ensure your website is well-optimized for search engines including title tags, meta descriptions, and images.

4. Implement social media optimization to help increase website traffic.

Four technical SEO tasks essential to organic success 

Technical SEO is a must. Here are four key technical tasks that SEO needs to handle to increase organic visibility.  Corey Patterson, April 22, 2022, 11:47 am 

 "Search sales and awareness depend on the health of the site. Keywords and content aren't the only factors that make organic search successful today," Deepcrawl CMO Shachar Radiin Shomrat said in a  presentation at the MarTech Conference. I am. "This requires a technically sound website in today's marketing environment." 

 "Over the long term, the technical aspects of a website play a major role in content performance," she adds. I did. If 

 SEO doesn't take the time to optimize key technical aspects of your site that affect page speed, indexing, etc., traffic and revenue can be lost. 

 Here are four key technical tasks SEOs should take care of to help increase organic visibility. 

 1. Optimize site architecture 

 “Architecture is your foundational stage,” Shomrat said. “If the overall website structure is not optimized for search performance, then any individual page on that site is not set up to have its best chance at being crawled, appearing with search results and ultimately converting into a revenue-driving asset.” 

 No two sites are the same, but most search professionals agree site architectures should generally have a logical flow with a hierarchy of pages. This helps users and crawlers make sense of your site. 

 2. Ensure pages are crawlable 

 Your pages should be accessible to search engines and users via valid status codes. SEOs should make sure the pages they want to be included in the index have a 200 HTTP status code. 

 Search marketers should also ensure their robots.txt files aren`t blocking pages they want to be indexed. A misplaced disallow directive could prevent crawlers from viewing your pages at all.

3. Check the pages that can be indexed 



 Just because you can crawl a page doesn't mean you can index it. Marketers need to make sure that the robot tag on the page allows indexing. 

 "If a page isn't indexed by a search engine, users won't see it in search results at all," says Shomrat. 

 4 Enhance the site experience 

 People are less likely to convert to sites that offer poor experiences such as B. Page loads slowly. Google and other search engines encourage publishers to prevent this and optimize their technical structure to make their content stand out in search results. 

 “Without modifying the [technical] foundation, investing in content and keywords will not get the expected benefits,” says Shomrat. 

 Technical SEO Needs 

 Paying attention to the technical quality of your website is essential for SEO success. However, onboarding team members and company executives can be a daunting task. 

 “Creating a strong technical foundation for your website to rank well in Google and to provide an excellent experience to your site users involves a lot of moving parts,” Shomrat said. 

 “It expands beyond the boundaries of most marketing teams,” she added. 

 She encourages marketers to prove the worth of technical SEO to their teams by establishing clear goals and showing how their efforts are meeting them. She also recommends providing colleagues and executives with studies and other educational resources to show the full impact of technically sound sites for organic search. 

 “Get the support you need from leadership by promoting organic and website health KPIs as businesswide OKRs [objectives and key results],” she said. "We have great data on the health of our website as a relatively cheap channel for customer acquisition and the impact of technical SEO." 

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