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What is SEO and what is its benefit for websites?

 What is SEO and what is its benefit for websites?

SEO or Search engine optimization is the process of developing websites to suit the requirements of different search engines such as Google or Bing in order to appear in the first search results for keywords and terms used by potential customers of companies, projects and businesses.


Search engines are the source of 70% of website visits, where website visitors resort to various search engines to answer specific questions or search for a product or service, with hundreds of published topics to answer visitors’ questions, and the presence of websites for most companies and commercial projects that provide multiple alternatives at a cost Convenient with convenient and fast means of communication that is better than traditional shopping channels.

The benefits of SEO for corporate websites and e-commerce activities

There are many benefits of SEO for individual websites, especially the websites of projects and commercial activities, as it is a major source of website visits, which contribute to increasing the profits of companies and commercial projects through free visits (Free Organic Traffic), in addition to other options to benefit from search engines. Through search engine marketing campaigns through paid advertising campaigns.

For example, by configuring your site for search engines and competing for a keyword with a search volume of 1,000 searches per month, you will achieve the first page of search results for that keyword 10,000 times in front of potential customers.

If we assume that your website page click rate (CTR%) in the first three search results is 10% of impressions (1000 visits to your site), which is less than the actual click-through rate on the first three search results and the percentage of completed conversions such as purchases The products of your business or subscribing to services you provide are only 10 percent, i.e. 100 completed transactions, and the profit from each completed process is $100. So, the profit by optimizing your site according to the requirements of search engines will be $10,000 per month ($120,000 annually) through free visits without incurring Expensive advertising cost to market your website.

In addition to the financial profit, increasing the number of visits to the website will build a follower base for your business who are interested in your unique content (blog posts) that indirectly promote the products and services of your business, answer all the questions of potential customers in the field of your expertise and business, and the confidence of customers automatically increases and they Free advertising by spreading the positive impression about your project or business.

Competition is fierce for the first results on search pages, so the process of optimizing sites for search engines (SEO) requires continuous effort and specialized and experienced individuals in the field of SEO for major commercial activities and projects, but for emerging sites and blogs, we will explain some tips through which you can improve your site to suit the requirements of search engines And provide a positive browsing experience for site visitors in the coming paragraphs of this article.

How do search engines work?

Search engines search for sites that contain topics related to what the search engine user is looking for, then arrange them and show them to the reader in an organized and indexed manner according to the quality of the content and the success rate of the site in the SEO process.

This process is done by the so-called search spiders responsible for crawling and tracking links between different site pages or within the same site and to help search engines such as Google crawl and index your newly created or modified content pages using the URL Inspection tool in the Google Search Console platform In order to have your website pages indexed within a few minutes and appear in the targeted search results in front of potential customers as soon as possible (within a day or two) in case of outperforming the competing sites for the same search terms in the criteria and factors for ranking sites pages in the results Different research which will be explained in the next paragraph.

The most important factors for ranking websites in search page results

The efforts of websites in the SEO process will not guarantee that they will appear in the first search results unless you pay attention to all the details and focus on all the factors that affect the ranking of the site and its various pages in the search results targeted by potential customers, the most important of which are:

Content Quality
The most influential factor in the success of SEO efforts, especially on-page SEO, for any site is the quality and relevance of the content to what visitors are searching for using the search keywords and search terms used by potential customers.

You can define your target search terms and the volume of your monthly searches with Google Keyword Planner. You can also use many other tools and sites to define search terms for site content and new content ideas, including:

Ubersuggest
Google indicators
KWFinder
Answer The Public
The development of the content of the site includes several steps in order to increase the satisfaction and benefit of site visitors from the content of your website, the most important of which are:

Page Title: The headline must include the target search word and refer to the page’s content to increase the page’s visit rate over the number of impressions in search results (Click-through-rate), which is also an important factor in ranking your site in search results and does not exceed 65 characters until full appears for computer and mobile phone users.
Page Description (Meta Description): The page description appears in the search results, as a brief description of the page content should be taken care of, as it encourages an increase in the percentage of the page visit on the number of impressions in the various search results such as the headline and does not exceed 156 characters to appear fully including the search word targeted.

Page URL: The page link also appears in the search results and, like the title and page description, contributes to creating a short description of the page’s content through 4 or 5 words at most that includes the target search word and is close to the page title.
Headings: Dividing page content into subheadings that include some but not all of the search keyword helps search engines understand page content better, index site pages better, and appear higher in search results.
Text and visual content: whether it is a blog post page or a product or service marketing page, it must contain distinctive content that answers all common questions of page visitors in text, while exploiting the advantages of graphic and video designs in increasing interaction with the page content and increasing browsing time ( Dwell Time) which is an important factor in ranking pages in search results.
Internal & External Links: The presence of internal links in the page content to other pages within the site or external links to related topics and sites will contribute to enriching the content of the page and linking site pages internally and facilitating the process of search engine spiders in crawling, indexing and ranking your site pages in the results search.
User Experience
The number of site visits will not become important and influential in the SEO process and the site’s ranking in search results in the event that most site visitors leave the different pages within a few seconds for several reasons, the most important of which are:

Loading Speed: The slow loading of your website pages and taking more than 2 to 4 seconds or more than that will encourage website visitors to come back to the search results page and choose a competitor site for your website.
You can check your website page load speed with PageSpeed ​​Insights, which provides an overall and detailed assessment of your website's loading speed on PCs and mobile devices, as well as tips to improve website page load speed.
Website Design: The web design process must take into account that the design matches the content of the site in attractive colors that are comfortable to the eye and responsive to different types and dimensions of different devices and screens.

The internal site structure (Website Structure): Creating rankings for the content of the site with the inclusion of internal links to related pages will contribute to improving the quality of the internal site structure by linking all pages to each other with ratings and nominations for similar content or similar products and services, facilitating the navigation of the site for visitors and facilitating the process of search engines In crawling and indexing your website pages as well as creating and periodically updating a sitemap that includes links to your entire website pages (previously created / newly created / newly modified).
Web Content: The presence of annoying ads (pop-ups) affects the experience of site visitors in browsing different pages and taking advantage of the content of the pages negatively and encourages visitors to leave the site as soon as possible and not visit your site again.
Avoiding all factors that lead to a poor user experience from website visitors will positively affect the ranking of your website in search results for the targeted terms.

The number and quality of external links (Backlinks Quality)
Backlinks are a positive indicator from other sites for your site and evidence of the quality and relevance of the site's content to visitors to other sites, in addition to being the second most important factor in the success of websites' efforts in the SEO process and achieving the best possible ranking in the first search results.

Content quality is the first way to get external links from sites with relevant content in addition to increasing the number of site shares on social media, which contributes to increasing site visits and increasing the chances of obtaining high quality external links from sites and forums that have a high rating (Domain Authority).

The quality of external links from sites and forums has an impact and importance compared to the number of external links. Among the most important sites through which you can publish parts of your site’s content and obtain high-quality external links:

Mix
Medium
The site is compatible with browsing from mobile phones (Mobile-Friendly)
The percentage of browsing websites through mobile phones is increasing daily, and this has an impact on the algorithms of search engines, as the pages of websites compatible with browsing from smart phones are crawled and indexed (Mobile-First Index). Content with different device and screen sizes will show your website pages better in search results.

You can check mobile-friendliness with Google's Mobile-Friendly test, detect issues with mobile page incompatibility, and use Google AMP to speed up mobile page content loading.

Security Concerns
Search engines recommend the importance of the security of websites and personal information of visitors to the site and advises visitors to sites that do not have an SSL certificate not to record any personal information on these sites, as this certificate encrypts the information exchange process on websites in order to increase security during all browsing experiences and every site that owns this The certificate is added to the URL of the website's HTTPS pages instead of HTTP as an indication of the security of the site as well as to achieve better ranking in search results.

Website Issues Maintenance
Reviewing and checking the site periodically contributes to improving the site’s performance for potential customers, not deviating from SEO standards and search engine requirements, and maintaining advanced positions in search results.

The steps for reviewing, checking and maintaining the site periodically include:

Update your sitemap and txt file at least weekly to ensure that specific site pages are indexed
Verify that website pages are compatible with the mobile browsing experience
Reduce redirects to other pages and replace deleted pages with 404 Not Found
Ensure that there are no duplicate content or pages with the same page title or meta description.
Follow-up and modification of software errors in the development of the website
Follow up the daily page loading speed and work to increase the loading speed in order to meet the requirements of the search engines
Focusing on developing all of the aforementioned website ranking factors on search results pages through SEO professionals will ensure your business website will rank better in results and increase web traffic from potential customers.

Best Free and Paid SEO Tools

There are many sites and optimization tools for search engines, including free and paid, the most important of which are:

Google Search Console

 Google Search Console is one of the most important tools for webmasters, which provides tools to monitor the performance of the site and its compliance with the requirements of search engines from reports, including the number of times the site appears in search results, the number of clicks on site pages, the words used in searches for your site, the indexing tool for modified and recent site pages, in addition to a report External and internal backlinks of the website and reports of the compatibility of the website with the browsing experience from mobile phones.

Google Analytics

The Google Analytics platform provides analytics and performance statistics for websites and mobile applications, which include the number of visits to sites and the source of those visits, identification of personal categories of site visitors (country of residence - gender - average age - devices used for browsing) and the average duration of browsing pages of the site in addition to tracking the movement of site visitors in order to determine The extent to which visitors (potential customers) are satisfied with the content of the site and the number of desired conversions (purchasing products and services) completed.

Screaming Frog

Paid Screaming Frog tools scan your website and check (invalid page links - Check redirects - Analyze headlines and page descriptions - Check duplicate content - Generate XML Sitemaps - Analyze internal site structure - Website Structure - Site visits statistics and analytics ).

Ahrefs

Ahrefs is a paid search engine optimization tool that provides effective solutions for checking websites, studying competitors' websites, analyzing and selecting keywords (keywords), analyzing site position in relation to external links (backlinks) as well as detailed analysis of content quality.



SEMrush

SEMrush platform provides multiple paid solutions to optimize websites for search engines SEO, the most important of which are (comprehensive site examination - competitor analysis - innovative ideas to increase the volume of site visits - analysis of external links (Backlinks) - statistics and analysis of site visits - content quality analysis - analysis and selection of key search terms Keywords) .


Now you have enough information to realize the importance of SEO for your website and the many benefits of optimizing your company or e-commerce site to meet the requirements of search engines, and you should actually start achieving that. Feel free to contact us to answer all questions related to marketing, advertising and technology solutions, especially SEO solutions.

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